Hard Rock Café is set to open in Florence and in Budapest

Hard Rock Café, the popular chain of music-pub s, is going to open next July in Florence (see here) and it will hold its Hungarian debut inside the Váci1 Shopping Emporium, in the downtown of Budapest very soon, but the period is still uncertain. Hard Rock Cafe, is nor a coffeehouse and nor a pub. It`s an exclusive kind of pub-restaurant dedicated to rock music. A status symbol for tourists and music lovers from all over the world. Two openings in two cities full of tourist and culture, such as Florence and Budapest are, are a huge success for the company. In Florence, the Hard Rock Café is in the place of the former cinema Gambrinus. This increase the responsibility of the management of the Hard Rock. The Gambrinus, in fact, was a very important part of Florentine cultural life. Here important film festivals gathered movie stars from all over the world. The place was very elegant, but with prices affordable for everybody. A kind of must for hold-fashioned (and smart) fiancees, very appreciated by women, who were allowed to wear theirs elegant dresses even not to go to a (very expensive in Florence) theater.

If you have been walking in Florence'a downtown in the last 3 years, you may have seen the label “Cinema Gambrinus” in Piazza della Repubblica, on the corner, close to the Edison bookshop. The cinema was closed and empty, but full of history. When I was living in Florence, walking every morning by the former cinema I could noticed the nostalgia it in the eyes of old madams who must have been there in their In the past. I watched some essay movies there and I have a pleasant feeling when I think about that place. Once I also met Alessandra Martinez, an Italian actress who is well known for a popular film saga of the Nineties called Fantaghirò. I`m quite nostalgic, I prefer when old things stay in their (former) place. One of the beauties of Florence is that you can easily find ancient details in the city center, as name of places that are closed since ages. I wished that the Gambrinus was going to be one of them. On the other side, I love rock music and I`m definitely happy to see an Hard Rock Cafe in Florence. Anyway, I can`t help but wander why could n`t they choose a place that won`t desecrate any memory.

In Budapest, the construction of the building were followed by Orco Property Group and completed last month, in the heart of Hungarian capital, close to Vörösmarty tér, along the pedestrian street Vaci utca. Inside the mall Vaci1 Shopping Center, opened in October 2010, Hard Rock Cafe will occupy 1,100 square meters located on the first floor of the building.



The Hard Rock Café was born 40 years ago (in 1971) in London and are now present in the capital cities and major centers in over 50 countries worldwide. Their business does not bind only to the beauty of local meeting places to eat and drink surrounded by memorabilia of great musicians and singers from the international rock scene and the various countries. The franchise has developed a line of clothing and accessories out of the ordinary happened, so strong as to require the construction of a shop inside the Café. In Italy, the chain has already opened two stores: one in Rome and one in Venice.